Generating leads is the most important activity in your daily business routine. In fact, your major emphasis every single day should have to do with lead generation. If you’re not taking the time to concentrate on this sinle-most important process, your business will not succeed.

Getting the process of generating leads up and running isn’t really that tough. Even if you’re the newest of new marketers, you have undoubtedly seen squeeze pages. A squeeze page is one where you are enticed to give your name and/or just your email address in exchange for some value. The names and email addresses become the owners “list,” and it is the most important asset of any online or offline business.

The first thing you should do to be generating leads of your own is to build your own squeeze page. This involves having a hosting account and an autoresponder. The autoresponder is the mechanism through which you will create a web form to collect names and email addresses. Autoresponders also allow you to mail the people on your list in a follow-up series, or in broadcast messages, whenever you please.

You’ll need an HTML editor to create your page, and if you’re new at this, you’ll in all likelihood want a WYSIWYG verion. That means, “What You See Is What You Get,” and these softwares are called that because they work much like word processors. You can see what you’re creating, instead of worrying about learning code. Some free ones are Kompozer and Coffee Cup, but if you want the top of the line, that would be Dreamweaver from Adobe. I’d advise waiting on that, until you’re a little more at ease with business online, as it’s pretty expensive.

Another aspect of generating leads that you may want to consider before building the squeeze page is your “ethical bribe.” This is something to give to people in exchange for their information. This can be an audio, a video, a special report, or anything else that people find valuable. This helps your lead generation activities along much faster.

Once you have that giveaway and the squeeze page built with the form you created at your autoresponder service, the last piece of the puzzle is uploading the squeeze page to your hosting account, and then, seinding traffic to it. Without traffic, nobody will see your squeeze page, and no one will opt into your list.

You can start generating leads with free traffic. Some methods are blogging, social marketing, and articles. Learn more about all of these methods when you visit us at http://www.OvercomeEverything.com. This is Tellman Knudson — over and out.