Pro Marketing Club is all about mastering your content marketing. Come and join the club!
Scott Bampton – experienced content marketer and blogger
There’s a lot of advice out there on how to master your content marketing. It’s a rapidly shifting space that continues to evolve – with new platforms, formats, and strategies emerging on a seemingly continuous basis.
Yet, when you strip away the jargon and tune out the noise, it’s incredibly simple – it’s all about making genuine connections with your audience, and maintaining those connections by providing value through your content. Do that, and the simple steps to ensuring you get what you need from that relationship – like revenue for your business – become quite straightforward. That’s simply about making sure your content gently guides your audience to where you want them to be – like a product listing or sign-up page.
After nearly 20 years in marketing, I decided to start a blog that would help make content marketing a little more simple again.
The idea is to bust through the marketing jargon to deliver useful advice – simple “how to” articles, short and longer guides – everything you need to market your content like a pro. It’s aimed at those starting out on their content marketing journey – whether you’re in a junior role at an agency, a small business owner, an in-house general marketer, a student, or even if you’re just interested in learning more about the space. Either way, you’ll learn about simple actions that will help you take control of your content marketing.
Forget about it. All of it. It’s designed to make marketers look like they’re the only ones who can market.
It’s not true. Because anyone can do it. With a wealth of simple tips, Pro Marketing Club has everything you need to “go pro” – and start marketing effectively.
No buzzwords. No jargon. Just clear steps you can take to start seeing the results you really want.
