What does Willy Wonka have to do with content marketing? Or James Brown? Or Clive Owen? Here are 10 examples of genius content marketing that harnessed everything from star power to guerrilla tactics.
The “well…d’uh…” answer would be: “content marketing aimed at an inbound audience.” But that really trivialises two very specific skill sets – i.e. the ability to understand both inbound marketing and content marketing, as well as nailing the complex task of putting the two together. However, once you understand the fundamentals, it really can be quite simple!
Measuring the impact of content marketing is no easy feat. Those of you who already work in a content marketing role will know what challenges and pitfalls may await – for example, ambitious channel managers will take the accolades when content performs well (i.e. dressing up the performance of strong on site content as “performing well for SEO”). So what’s the best way to assess the effectiveness of your content marketing efforts – in a way that doesn’t sell your value short? Here’s how I do it…
Attraction content marketing is another clever name for a very simple strategy – be valuable and useful to your audience, and they will be drawn to you. It’s the whole reason your business or brand exists, right? Read more to find out the secret to making attraction content marketing work for your brand…
Omni channel content marketing isn’t nearly as complex as the name suggests. It’s really just a way of ensuring your content is well aligned wherever you have a presence – a strategy to ensure your content all pulls together to turn a casual browser into a loyal brand advocate. Read on to find out how an omni channel approach can supercharge your content marketing efforts…
Volvo’s brand content strategy may have “won” the Super Bowl back in 2020. But BMW – and its competitors – are focused on the long race ahead. Here’s how any brand or business can hijack and adopt BMW’s approach to long-term branded content success…
10 amazing content marketing examples 
Inbound content marketing – what is it and how does it work? 
How effective is content marketing? 
What is attraction content marketing? 
What is “omni channel” content marketing? 
BMW’s branded content – what you can learn (and what you can steal)